How to create a survey using Survey Galaxy

Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following are twenty tips that if followed will help you with your survey questionnaire design and help you write effective surveys.

1. What is the purpose of the survey?

Questionnaires are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When compiling a survey don't lose sight of the survey's purpose.

2. Give the survey a good title

The survey title is an opportunity to instantly summarise a survey's objective and encourage respondents to participate. Respondents are going to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Try to keep the survey as short as possible

Every question asked should be asked for a reason. Minimize the questions providing you with 'nice to know' information and concentrate instead on the 'need to know' questions.

4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers

Care must be taken in wording a question. Ambiguous questions run the risk that any analysis of the resulting survey data will be worthless or at the very least suspect.

5. Don't have long questions

Try to use concise sentences wherever possible. Long questions can cause a respondent to lose concentration and lead to them abandoning the survey.

6. Ask one question at a time

Avoid confusing the respondent with a question like 'Do you like tennis and football?'

7. Avoid influencing the answer

It is important to avoid loading the question. 'Should irresponsible shop keepers who sell alcohol to children be prosecuted?' is unlikely to have any value.

8. Make sure that the chosen answer format allows the respondent to answer the question being asked

Allow the respondent to answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a "No comment", "Don't know" or similar response option.

9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete

When asking questions that allow for a free text open ended response, such as when asking the respondent for their comments, appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping answers. For example "Indicate your length of service?" - 'less than 1 year', 'between 1 and 3 years' and 'more than 3'.

10. Try and ensure that the questionnaire flows

When asking questions group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

Sometimes you will want to target a specific group, in others a cross section. If you can't easily control the respondents consider including questions/answers that will allow you to filter out respondents that don't match your target profile.

12. Allow the respondent to expand on their answer or make comments

Allowing the respondent to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyze.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed once the survey has finished.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then you will be unable to follow up or match "pre" or "post" surveys. In some cases allowing people to remain anonymous will however allow people to respond without possible peer pressure.

15. Carefully consider what the best response format will be

Maintaining a consistency in the format used for responses is good practice. Keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. If a radio response format can be used do not use a check box format.

16. Give the respondent an estimate as to how much time the survey will take to complete

If the survey appears to be a stream of never ending questions then respondent drop out can occur. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.

17. Advise the respondents of the survey end date

Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Pilot the survey

Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey check the survey several times

Check more than once that the survey is grammatically correct and makes sense. If possible get someone else to proof read the survey before you publish, if you are unable to do this then take a break before checking again.

20. Thank the respondents

To complete surveys respondents will need to invest their time and therefore should be thanked either at the end of completing the survey or in a follow up letter. You may even want to provide an incentive such as entry into a prize draw or a reward.

Getting started is easy and there are many survey software websites to choose from.

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