If you're thinking of starting a web based business or already have one up and running, one of your primary objectives is probably to make money. You know your competition is fierce. You may try every possible avenue of exposure, and come up with lots of visitors but not a lot of income. You've got the traffic, you've got the product, so what gives?There is one question which embodies the secret to your success on the net. That question is, what is niche marketing? More on What Is Niche Marketing ?