Everything was in a slump at the pizza place. Yes, we were making enough money to pay the rent, but just barely. With the summer coming up, we were afraid that business would decline as the students left town. It is true that people eat more pizza during the summer, but with less students around we weren't sure that we would have a net gain. We knew we needed to make some advertisements, and quickly. More on Yellow Page Advertising Can Be An Effective Solution