Since the late 1960s, concern for the state of the planet has grown from a radical movement to a mainstream concern for hundreds of millions of earth’s inhabitants. So it’s no longer the dope smoking, dreg logged hippy but the mums and dads of nations that want to do the “right thing”.

Why it’s good for the planet if we were all “green”

There are many ideas that appear to be used frequently in this dialogue. All the way back in 1987 the Brutland Commission succinctly identified that being green, or sustainable meant, “Meeting the needs of the present without compromising the ability of future generations to meet their own needs”.

This identifies the aim with precision. What it really means is that governments need to lead, companies need to green innovate, consumers need to become green consumers and communities need to encourage and inform, so they all change behaviors to to be sustainable.

Being green demands that,  ways of doing things, like, business practices and government decisions should be carried out with the idea in mind that they will have an impact on  the planet, its resources and its future inhabitants. Widespread behavioral change is an imperative.

How to green our beautiful blue planet

Opportunities for your organization from going green, and being green will help you stand out from competitors in your industry. When you’ve done some work on greening your business, you will perhaps have some innovative green products to put to market. In marketing those products, be sure to ”put on the table” only the green credentials able to be corroborated.

With the current global climate crisis, green business is roaring ahead and it is becoming more in the minds of consumers. Whilst the Global Financial Crisis has caused the industry to slow its growth, there are still many, many opportunities for businesses with green gifts and other fare, to creatively present their green consumer goods, especially where they are well priced.

The procedures for forming green businesses is no great surprise. But green business needs green consumers, so both MUST grow in parallel.

As this is more widely understood, the planet will slowly move to being”greener”.