August 7, 2009
Why branding your business doesn't work.
A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? People never think they are. If you own and are thinking of starting a business don't be the villiage fool who brand's a business. It does not matter how great your product or service is because there will be more people doing the same thing you are offering. You've got to be personally branding your business in today's market.
Very few people brand themselves. If you were going to name the people in your industry that you can identify you would do so more on how well they branded their name and personality and not their product.
You know the top industry people because they have successfully branded themselves. When the business they own changes or the market shifts into a crisis those who brand a business or product are in trouble. Plus they never really would have reached their peak branding their business and not them personally.
If however they have branded them and well it doesn't matter if they quit the business they are promoting or own and change industries. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. Let's say you sell something in the health and wellness industry and have a store or you work as a independent contractor for a network marketing company. Well there are countless people selling and offering the exact same thing in your industry as you and you will never stick out if you are branding the same thing everyone else is and that is the product brands you are selling.
From day one brand you and your own story and then no one can compete against you. You draw to you those like you and you prefer to work with those you like and they will buy from you when you brand you. We all like to buy from who we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How often do you buy from people you enjoy who if not for them you'd not have bought what you did.
Yep thats why giving samples works. Ever notice how many times people serving samples influence you to try the samples? When checking out ever notice how you look for the happy people and not the mad looking ones?
When you go to buy a car or pick out a realtor you enjoy working with someone you like and enjoy talking to. We do this in all areas of life we look for people we like and connect with and want to work with.
It is rare anyone knows how to really use this secret and put it in action in their home business or small business. They are the ones making a lot in business.
You have to take it to large scales to do large volumes of business. Take your business model and automate it as much as you can. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
How to use the internet to brand yourself and not your business.
When you start or expand a home business to make money online you need to build a website that brands you and your story. From the beginning to the end you want your visitor to feel they have met you in person. They know your story and in many ways are likely to relate. We are all in many ways alike in the stories of our life. We all have struggles. People of all walks will face financial obstacles. We all have a desire to be successful in life and we all struggle on the way to that success. You can simply tell your story and your journey of how you have done everything in video and people can start to connect with you.
When you made a connection you are in the perfect spot to share what changed your life and how. You are no longer in the old position of trying to sell or push something on someone else. You are simply sharing your story online and when you use video to do it you can do it far better than you can without video.
When you first start out you may not have a success story. What you need to do is simply share your vision and what you are working on building and allow people to connect with you in your vision and where you are going. Once you have a success story you will want to share it and this will push your business into phase two of new growth. You have to have a flow of people who follow you and then when it grows you will find very loyal followers.
When you reach this point you have branded yourself and it doesn’t matter if you change businesses or industries because people are following you and not your business or product.
You should also stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. You can build extreme loyalty on auto pilot by having 15-25 emails pre-written and set to be sent to your new email opt ins who visit your website over a period of 30-60 days. Then send everyone on your list a email once a week about you and your business. You will find people who from this order and buy from you and yet you are branding yourself so you will be free of competition. Then you will sell your product for full price and they people won't buy from others who sell the same thing even at a discount. Why? When you brand you as the top person and authority in what you do. Even though you will not likely have met them they will feel like they know you and buy from you. All the while the other guys going against you will be clueless as to how you do so much business and never discount your prices. While they keep offering their products at discounts and spending a lot on market they won't get near the results you get.
These are the secrets that have built our business team into a global power house that does over 6 figures in sales every month. Most of the sales that are processed are done with automatic systems. Our team members are very branded and we have made the process very automated for us and for our customers.
If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/
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